Marketing & Networking

Whether you’re running a company or looking for new job, it’s all about Marketing and Networking. By definition, Marketing is the study and management of exchange relationships. It’s the business process of identifying, anticipating and satisfying customers’ needs and wants. In business, your’re either Marketing to other business (B2B) or to your customers (B2C). For your job search, rather than marketing a product, you’re simply marketing yourself.

While the process and details change depending on these variables, the basic principal of marketing holds true regardless and is predicated on the fact you’re offering something of value that fulfills a need and/or want for somebody else. 

Six Great Ways to Market Yourself

Whether your a candidate or a company, you need to…

  1. Identify your target audience 
  2. Know your USP. The term USP (unique selling point) is often bandied around in sales and marketing departments up and down the country
  3. A way with words
  4. Show a little personality
  5. Keep your finger on the pulse
  6. Web savvy.
    Read in more detail here…

How to Market Yourself in a Job Search

Selling yourself can feel uncomfortable, but it’s truly essential. Here are six of the best ways…

  1. Identify Your Strengths
  2. Use Anecdotes and Examples
  3. Develop Your Brand
  4. Dress the Part
  5. Develop an Elevator Pitch
  6. Fish Where the Fish Are
    Read this for more details on how to best market yourself …